Parameters can track incoming visitors from various sources. Because each session ID is unique, this creates a new URL and duplicates your content. This is generally done by adding a long session ID string to the URL. Session IDs can be valuable tools to keep track of visitors checking out your site. Printer-friendly or mobile-friendly pages hosted at different URLs than the original page will result in duplicate content unless they’re properly noindexed. Most websites are accessible with or without Printer-Friendly and Mobile-Friendly URLs When this happens, Google may not know which page to rank and some outside sources may link to one of these pages while others link to the duplicate, breaking up your page’s link equity in the process.
Other URL variations like trailing slashes or capitalized URLs can cause the same problem. As previously mentioned, content management systems may do this on their own, and you may end up with two URL variations like and. You can also end up with duplicate content if you have different URL variations that feature the same content. Some systems add tags and URL parameters for searches automatically, resulting in multiple paths to the exact same content. Sometimes content management systems create duplicate content you might not even be aware of. In that case, you may choose to have two nearly identical pages, except one might display the price in US dollars while the other displays it in Canadian dollars.Īnother example is product pages that appear appreciably similar because they feature the same copy, with the only real differences being a different product picture, product name, and product price. For example, suppose you sell the same product in two different countries. Sometimes it can make sense to intentionally create appreciably similar pages, especially in e-commerce. Internally Generated Duplicates Appreciably Similar Product Pages Here are some more examples of how duplicate content can happen internally on your site and externally on other sites. Most duplicate content on the web occurs due to the indexation of things like print-friendly versions of pages, products that are on or are linked to by several different URLs, and discussion forums that generate desktop and stripped-down mobile versions of the same page.īut those aren’t the only ways you can end up with duplicate content on your site. So how does this happen? Why Does Duplicate Content Happen?
Sometimes site owners aren’t even aware of it. Most site owners work hard to make sure their content is fresh and original, and yet there’s still plenty of duplicate content on the web. Duplicate content happens when the same content appears in more than one location with a unique URL.Ĭontent doesn’t need to be an exact match to register as being duplicate - it can also be what Google calls “ appreciably similar.” This content is essentially “close enough” to be considered duplicate content even though some text may differ.
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